Every recipe on your site, selling your bottles.
One script tag drops a shoppable, SEO-indexed cocktail gallery into your site. Version 2 adds smart product placement, brand-aware photos, AI sommelier content rendered server-side, and structured data that puts star ratings in Google — months of work, live now.
57%
higher checkout on pages with the widget (70+ page test)
4,600+
recipes scored by our two-pass AI sommelier
1
script tag to install — any platform, no iframe
100%
of recipe SEO lands on your domain, not ours
Sells your bottles
Conversion features that point every recipe at your checkout.
Every recipe on your site sells your products — not your competitors’.
When a recipe calls for a competitor brand, the widget swaps it for the generic ingredient name and links the reader to your matching product right inline, with a shoppable call-to-action. You stop giving free shelf space to brands you compete with.
- ✓Competitor brand names masked to generic terms ("vodka," not a rival label) with your bottle offered as the substitute
- ✓Inline "shop" links on your ingredients — the link text is configurable per brand in the CMS
- ✓Three partner-selectable modes: strict masking (default), substitutes-only, or off
Your bottle takes the spotlight in recipe photos.
Recipe cards and detail pages automatically choose the photo that features your bottle when one exists, and skip photos that prominently show a competitor’s. Built on an AI vision brand-detection pass over every photo in the catalog.
- ✓Hero images featuring your bottles surface first, automatically
- ✓Competitor-bottle photos de-prioritized on your domain
- ✓Powered by Gemini-Vision brand detection across the entire photo catalog
A hand-picked FEATURED row leads your gallery.
Your cocktail gallery can open with curated seasonal recipes, each chosen so your bottle is the one in the photo. We refresh the picks as seasons change, and you can turn the rail on or off yourself in the CMS.
- ✓Seasonal, hand-curated picks photographed with your product
- ✓Enabled with one parameter (featured=true) on the embed
- ✓Self-service on/off toggle (show_featured) in your CMS account
Smarter ingredient matching widens the catalog working for you.
Any recipe that calls for a spirit you carry — gin, whiskey, amaro, pisco, and the rest — can surface your matching bottle, not just the recipes that name your brand outright. The deeper your portfolio, the further that reach goes.
- ✓Generic-ingredient recipes become discovery paths for your products
- ✓Thousands of additional recipes beyond your brand-tagged set
- ✓Partner-controllable: leave it on for reach, or restrict to brand-explicit recipes
The best recipes surface first.
Recipes are ranked by a quality score that blends AI quality assessment — sommelier-scored across 4,600+ recipes — with photo quality, engagement, and freshness. Not just upload date.
- ✓Two-pass AI sommelier scoring across the entire recipe catalog
- ✓Photo quality and reader engagement factored into ordering
- ✓Freshness weighting keeps the gallery from going stale
Reviews your bottles
A ratings widget that stands on its own — creator tasting reviews of your products, rendered on your pages.
Real tasting notes from real reviewers — on your pages.
Crafted Pour’s creator community scores your bottles on a 100-point scale and writes genuine tasting notes. The widget renders each review with its score, the written note, and the reviewer’s photo and byline linking to their Crafted Pour profile — credible, attributable social proof, not anonymous stars.
- ✓100-point scores with written tasting notes, dated and attributed
- ✓Reviewer name and photo link to their public creator profile
- ✓Most helpful reviews first: substantive notes, then recency, then score
A standalone reviews section — no recipes required.
The same one script tag runs as a pure reviews widget: set recipes=false&ratings=true and it renders a full ratings section that stands on its own. It discovers every product in your portfolio automatically, or pins to a single bottle by UPC or SKU for product pages.
- ✓Automatic product discovery across your whole line — zero configuration
- ✓Per-product targeting by UPC/SKU (sku=…) for product and landing pages
- ✓Themeable to your site with the same color parameters as the recipe gallery
Social proof you don’t have to collect, chase, or moderate.
Reviews come from the Crafted Pour community — no post-purchase email campaigns, no review-platform subscription, no moderation queue. Product names in multi-product views link back to your own store pages using the same smart link routing as recipe ingredients.
- ✓No review-collection campaigns or third-party review platform fees
- ✓Product names link to your own product pages, keeping shoppers on your site
- ✓Runs alongside the recipe gallery, on product pages, or fully standalone
Earns search & AI traffic
Infrastructure that makes your recipe pages rank — and get cited.
Every recipe page carries SEO content unique to your domain.
Each recipe page on your site ships with a short, brand-specific introduction written by our AI sommelier and rendered server-side — before any JavaScript runs. Google indexes content that exists nowhere else on the web, differentiating your page from the same recipe anywhere else.
- ✓Pre-computed per brand-and-recipe pair, in your brand’s context
- ✓Served in the initial HTML, so crawlers index it without executing scripts
- ✓Display on/off is yours to control — the SEO payload works either way
Recipe pages load noticeably faster.
We removed the third-party framework download that used to block rendering, cut redundant data round-trips on every page load, and tuned recipe images to load in priority order. Visitors see your cocktails sooner — and page speed is a ranking signal Google rewards directly.
- ✓Render-blocking framework download eliminated
- ✓Fewer data round-trips per page load
- ✓Priority-ordered image loading for above-the-fold recipes
Structured for Google rich results — and for AI assistants.
Every recipe page uses real heading structure, crawlable recipe links, and machine-readable Recipe markup, including star ratings — making your pages eligible for Google’s rating snippets in search results. The same structure lets AI assistants like ChatGPT and Gemini read, cite, and send drinkers to your recipe pages.
- ✓Recipe structured data with aggregate star ratings (rich-result eligible)
- ✓Crawlable recipe URLs on your domain, with correct canonical and social tags
- ✓Auto-generated recipe sitemap for your domain, ready for Search Console
Fits your site & your rules
Presentation, ecommerce, and self-service control.
Dropdown or visual product pills — your call.
Gallery filters render as a compact dropdown (saves vertical space) or as visual pill buttons with your bottle imagery (more branded surface, easier scanning). Neither is better; they’re tuned for different sites, and switching is a setting — not a rebuild.
- ✓Dropdown: compact, best for large product lines
- ✓Visual pills: your product imagery becomes the navigation
- ✓Category, product, and brand filters available via embed parameters
Recipes and ratings on every product page, matched by SKU.
A one-row recipe rail plus community star ratings and tasting notes drop onto each product page, matched to the bottle automatically by UPC or SKU. On Shopify this wires to fields your store already has — no metafields, no per-product setup. This placement drove our measured 57% checkout lift.
- ✓Automatic product matching by UPC/SKU (rows=1&ratings=true&sku=…)
- ✓Ratings-only embeds available for product pages that just need social proof
- ✓Proven up to 57% higher checkout across 70+ product pages tested
Your widget, your rules — managed in the CMS.
Log in at craftedpour.com/cms to control what appears on your domain: approve recipes and photos, curate the featured rail, set masking behavior, and edit your products, buy links, and shop-link text. No tickets, no dev team.
- ✓Toggles for the featured rail, editor's notes, smart product placement, generic-recipe inclusion, and filter style
- ✓Approve or suppress individual recipes and photos
- ✓Manage products, UPCs/SKUs, buy links, and per-ingredient shop-link text
The invisible half of the release
Much of v2 is infrastructure readers never see: AI photo brand-detection across the catalog, a nightly catalog audit that validates and auto-repairs every product link, contributor scoring that pushes higher-quality submissions to the top, and the two-pass AI sommelier scoring every recipe. None of it is visible on your page — it's what makes the visible upgrades land.
Put it on your site this week
Self-install free with our step-by-step platform guides — most installs take under 15 minutes. Or have us do it: paid white-glove installation covers custom styling, placement, and theme work.