Recipe Widget Partner Settings

The Crafted Pour recipe widget on your site has four partner-controllable settings. They all ship with sensible defaults — most partners never need to change anything. This guide explains what each one does so you can decide if any are worth flipping for your brand.

How to change a setting: for now, email info@craftedpour.com with the change request. Self-serve toggles in the CMS are rolling out partner-by-partner.

1. Editor's Notes

What it does: Each recipe page on your domain renders a 1-2 sentence note tailored to your brand — “[Your Brand] adds a distinct herbal complexity that cuts through the bourbon, providing an aromatic finish…” — generated from a sommelier-tier LLM and pre-computed per (brand, recipe) pair. The note is injected into the page's SSR output, so Google indexes unique per-partner content on every recipe URL.

Why it matters

Without unique per-partner content, Google deduplicates partner recipe pages against the canonical craftedpour.com URL — partner pages get zero unique SEO credit. Editor's notes fix that: they're partner-tailored content Googlebot crawls before any JS runs.

Default

ON. Recommended.

When to turn it off

Some brands prefer to keep recipe pages purely canonical without brand-voiced commentary. Turning it off costs you the SEO differentiation but keeps recipe content content identical to the canonical site.

2. Ingredient Masking

What it does: When a recipe calls for a competitor's product, the widget masks the brand name to a generic term (“vodka” instead of “Tito's”) and offers your product as a shoppable substitute via a “Click to order” CTA. The net effect: every recipe on your site sells your products, not competitors'.

Three modes

• strict — Default. Always mask competitor names; surface your substitute first.
• brand_substitutes — Gentler. Keeps competitor names but adds the “Click to order [your product]” CTA alongside.
• off — Show original recipe verbatim with no substitution.

Default

strict. Recommended for any partner whose primary widget goal is driving sales.

3. Generic-Recipe Inclusion

What it does: By default the widget shows recipes that explicitly tagged your brand or your products. With generic-recipe inclusion ON, the widget also shows recipes that called for a generic ingredient your product can substitute for (e.g., a recipe calling for “tequila” will appear on your tequila brand's widget). When clicked, the recipe uses your product as the suggested fill.

Why it matters

Most partners have hundreds or low-thousands of explicitly-tagged recipes. The generic catalog adds thousands more — every recipe on Crafted Pour that calls for your category becomes a discovery path for your brand and your SEO.

Default

ON. Strongly recommended — it's why deep category coverage drives SEO traffic for your domain even on recipes that never mentioned your brand.

When to turn it off

Niche brands that prefer their widget to reflect only brand-explicit content. Most should leave this on.

4. Filter Style (Visual vs Dropdown)

What it does: Controls how shoppers filter recipes by product when your widget is in full-gallery mode.

Two modes

• dropdown — Compact. A single dropdown lists your products; pick one to filter. Best for partners with many products who need to conserve vertical space.
• visual — Graphical. Renders your product images as visual filter pills above the recipe grid. Higher engagement, more vertical space. Best when you have a smaller product line whose visual identity is part of your brand.

Neither is “better” — it's purely a presentation preference based on how your customers shop and how much vertical space your page can spare.

Default

dropdown. Visual is opt-in.

Questions or change requests

Email info@craftedpour.com with what you'd like to change. We'll apply the update and confirm. Self-serve toggles are coming to the partner CMS in a future release.