Turn cocktail content into
bottle sales.
Crafted Pour syndicates bartender-created recipes across your site, social, and retail, making them shoppable with trackable lift.
0%
Higher checkout with widgets
0+
Original recipes
0+
Bartender creators
0%
YoY search growth
The old playbook doesn't work anymore.
Managing e-commerce content for a spirits brand is too slow and too expensive for any in-house team. Meanwhile, consumers trust cocktail creators more than brand advertising.
92%
of consumers trust social content more than brand advertising
85%
find UGC more influential than brand photography
4.8×
higher engagement on creator content vs brand content
How it works
One recipe becomes a whole chain of visibility.
01
It starts with a recipe
A creator posts a cocktail using your spirit. That one recipe becomes the spark for a whole chain of visibility.
02
The network takes over
The recipe travels, appearing on your site, in social posts, on bar menus, and even on the shelf. One post becomes many touchpoints.
03
Proven results fuel new content
When it performs, everyone notices. Brands come back, creators get more opportunities, and the flywheel keeps turning.
The platform
Everything you need to turn cocktail content into measurable revenue.
Embed shoppable, brand-safe cocktail galleries in 60 seconds.
Our recipe widgets inject dynamic, bartender-created cocktails directly into your product pages. They load asynchronously so your site stays fast, blend perfectly with your existing CSS, and include "Buy Ingredients" buttons that route directly to your checkout (Shopify, WooCommerce, or Bottle Nexus).
- ✓Drops into Shopify, WordPress, or any custom CMS with a single <script> tag
- ✓Native styling: seamlessly inherits your brand's custom fonts and colors
- ✓Dynamic filtering: automatically show recipes matched to specific product SKUs
- ✓Strict brand safety: competitor products are automatically filtered from the AI display
- ✓Proven up to 57% lift in product page conversions
Deploy in 60 seconds
Just drop this snippet anywhere on your website. No dev team required.
<!-- Crafted Pour Recipe Widget -->
<div id="cp-widget-container" data-brand="your-brand-slug"></div>
<script src="https://widget.craftedpour.com/v2/embed.js" async></script>IN THE WILD — DENTED BRICK
Our widget embedded natively on a brand partner's product page, featuring 1-click add-to-cart.
Shared where spirits & cocktail enthusiasts already follow
Tastemakers create and share content across Instagram, TikTok, YouTube, and Pinterest, with real followings built around cocktails & craft spirits, not lifestyle fluff. Their audiences are already watching, mixing, and buying.
Real results from real brands
Dented Brick Distillery
25% sales lift
From CP-powered content across high and low volume SKUs.
Read Case Study (PDF)Product Page Widget Test
57% higher checkout
Across 70+ product pages comparing pages with and without our widget.
“Crafted Pour is exactly what all craft distillers need. We're always in need of cocktails & content, and in dire need of marketing.”
Lenny Gotter, Founder, Eastside Distilling
Shadow Ridge Spirits
Read how Shadow Ridge utilized our platform to expand their footprint and drive consumer engagement through organic creator content.
Read Case Study (PDF)Built for brands of any size
Start free. Upgrade when you see the results.
Platform Access
Free
Claim your brand profile and start building your presence.
- ✓Brand profile on Crafted Pour
- ✓All products listed with SEO
- ✓Full CMS access
- ✓Recipe & review visibility
Growth
$99
/month
Deploy our conversion tools on your website.
- ✓Everything in Free
- ✓Recipe Widget (1 site)
- ✓Virtual Bartender AI
- ✓Analytics Dashboard
- ✓Affiliate attribution data
Enterprise
Custom
Full-service marketing and technology partnership.
- ✓Everything in Growth
- ✓Multi-site deployment
- ✓Tastemaker content production
- ✓Managed marketing services
- ✓Custom integrations
- ✓AI content automation
- ✓Dedicated support
Frequently asked questions
How quickly can we get started?
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Do we need a long-term commitment?
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Can we control what content appears?
+
Do we need to manage social posts?
+
Can we manage multiple brands?
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What's the difference between the Widget and the Tastemaker program?
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Will this help our SEO?
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Can we reuse the content?
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Ready to grow your brand?
Join the brands already turning cocktail content into measurable sales. Start free. No credit card required.