Turn cocktail content into
bottle sales.
Crafted Pour syndicates bartender-created recipes across your site, social, and retail, making them shoppable with trackable lift.
0%
Higher checkout with widgets
0+
Original recipes
0+
Bartender creators
0%
YoY search growth
The old playbook doesn't work anymore.
Managing e-commerce content for a spirits brand is too slow and too expensive for any in-house team. Meanwhile, consumers trust cocktail creators more than brand advertising.
92%
of consumers trust social content more than brand advertising
85%
find UGC more influential than brand photography
4.8×
higher engagement on creator content vs brand content
How it works
One recipe becomes a whole chain of visibility.
01
It starts with a recipe
A creator posts a cocktail using your spirit. That one recipe becomes the spark for a whole chain of visibility.
02
The network takes over
The recipe travels, appearing on your site, in social posts, on bar menus, and even on the shelf. One post becomes many touchpoints.
03
Proven results fuel new content
When it performs, everyone notices. Brands come back, creators get more opportunities, and the flywheel keeps turning.
What you get with Crafted Pour
Everything you need to turn cocktail content into measurable revenue.
A marketing engine powered by real creators.
Put your cocktail content on autopilot with vetted creators who develop and share bartender-style recipes that feature your bottles. We handle the matchmaking and logistics. They create standout content that showcases your product in use and reaches large, focused audiences.
- ✓Vetted creators matched to your brand and category
- ✓Content published across social, web, and the Crafted Pour ecosystem
- ✓The scale of influencer marketing with the focus of a trade program
Every recipe on your site sells your products. Drop in with one script tag.
Our widgets inject dynamic, bartender-created cocktails — and creator tasting reviews of your bottles — directly into your product pages. They load asynchronously, blend with your existing CSS, and now ship with smart product placement, brand-aware photos, AI-curated ranking, and server-rendered SEO content unique to your domain.
- ✓One <script> tag — Shopify, WordPress, or any custom CMS
- ✓Standalone ratings widget: creator tasting reviews of your bottles — 100-point scores, written notes, attributed reviewer profiles — with zero collection or moderation work; runs with the recipe gallery or entirely on its own
- ✓Smart product placement: competitor ingredients masked and replaced with your bottle as a shoppable substitute, so every recipe on your domain drives traffic to your checkout
- ✓Brand-aware photos: hero images featuring your bottles surface first; competitor-bottle photos de-prioritized automatically (Gemini-Vision brand detection)
- ✓AI-curated ranking by sommelier quality, photo quality, engagement, and freshness — not just upload date
- ✓Partner-tailored editor's notes rendered server-side: every recipe page on your domain carries unique SEO content Google indexes before page mount
- ✓Star-rating structured data makes your recipe pages eligible for Google rich results — and readable by AI assistants like ChatGPT and Gemini
- ✓Curated FEATURED rail, product/category/brand filters (dropdown or visual pills), and full color theming — all self-service via the CMS and embed parameters
- ✓Ecommerce mode matches recipes and community ratings to each product page by UPC/SKU — no metafields, no per-product setup
- ✓Proven up to 57% lift in product page conversions
AI concierge on every page. Guided discovery → purchase.
An intelligent assistant powered by Gemini AI that guides consumers from mood to drink to checkout. Captures Zero-Party Data and remembers preferences across sessions.
- ✓Recommends cocktails using only your approved products
- ✓Captures consumer preferences and purchase intent
- ✓Available 24/7 on your website with persistent memory
Full editorial control. No tickets, no dev team.
Review every creator submission tied to your products and decide what appears via the widget, in what order, and with which photos.
- ✓Approve which recipes and photos appear in your widget
- ✓Manage product details, buy links, and descriptions
- ✓Download creator photos for use across your marketing
See where your content is performing and how it drives sales.
Real-time dashboards map ROI, interactions, and audience demographics across every touchpoint — from your site to search and creator social posts.
- ✓Spot top-performing recipes and bottles
- ✓See what shoppers are searching, viewing, and rating
- ✓Track visibility across creator posts, search, and your own site
Make your bottles easy to find, understand, and share.
Every bottle you submit gets its own searchable page, linked to recipes, reviews, and creator content across the site, app, and social. It's a central hub that helps buyers, creators, and customers understand how your product is used and where to buy it.
- ✓Improves SEO visibility and discovery with consistent linking
- ✓Acts as a directory, linking to your site and socials
- ✓Helps bartenders, buyers, and consumers understand your product in context
From screen to shelf.
Turn digital recipes into physical retail assets. Each Tastemaker recipe can become branded shelf tags, posters, or in-store displays featuring ratings and real cocktails — every piece includes a QR code linking to the full recipe.
- ✓Shelf tags, posters, and displays with QR codes linking to recipes
- ✓Help buyers and distributors say yes with ready-made content
- ✓Custom branded cocktail books for trade shows and gifting
Shared where spirits & cocktail enthusiasts already follow
Tastemakers create and share content across Instagram, TikTok, YouTube, and Pinterest, with real followings built around cocktails & craft spirits, not lifestyle fluff. Their audiences are already watching, mixing, and buying.
Real results from real brands
Dented Brick Distillery
25% sales lift
From CP-powered content across high and low volume SKUs.
Read Case Study (PDF)Product Page Widget Test
57% higher checkout
Across 70+ product pages comparing pages with and without our widget.
“Crafted Pour is exactly what all craft distillers need. We're always in need of cocktails & content, and in dire need of marketing.”
Lenny Gotter, Founder, Eastside Distilling
Shadow Ridge Spirits
Read how Shadow Ridge utilized our platform to expand their footprint and drive consumer engagement through organic creator content.
Read Case Study (PDF)Built for brands of any size
Start free. Upgrade when you see the results.
Platform Access
Free
Claim your brand profile and start building your presence.
- ✓Brand profile on Crafted Pour
- ✓All products listed with SEO
- ✓Full CMS access
- ✓Recipe & review visibility
Growth
$99
/month
Deploy our conversion tools on your website.
- ✓Everything in Free
- ✓Recipe Widget (1 site)
- ✓Virtual Bartender AI
- ✓Analytics Dashboard
- ✓Affiliate attribution data
Enterprise
Custom
Full-service marketing and technology partnership.
- ✓Everything in Growth
- ✓Multi-site deployment
- ✓Tastemaker content production
- ✓Managed marketing services
- ✓Custom integrations
- ✓AI content automation
- ✓Dedicated support
Frequently asked questions
How quickly can we get started?
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Do we need a long-term commitment?
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Can we control what content appears?
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Do we need to manage social posts?
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Can we manage multiple brands?
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What's the difference between the Widget and the Tastemaker program?
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Will this help our SEO?
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Can we reuse the content?
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Ready to grow your brand?
Join the brands already turning cocktail content into measurable sales. Start free. No credit card required.