Brand Resources

Industry Guides

Actionable playbooks for growing your spirit brand with cocktail content and creator partnerships.

Recipe Widget Installation

Everything you need to put the v2 recipe widget on your own site — free to self-install, or ask us about white-glove installation. See what the widget does → Stocking multiple brands as a bottle shop, bar, or multi-brand ecommerce retailer? See the retailer page →

Install the Recipe Widget — Overview

Start here: choose your platform, grab your plugin_id, and self-install free in under 15 minutes.

WordPress Installation

WPCode snippet flow or a Custom HTML block, plus WooCommerce product pages.

Shopify Installation

Gallery page + SKU/UPC-matched product-page recipes + theme.liquid SEO script.

Squarespace Installation

Code Block setup with sitewide header code injection.

Webflow Installation

Embed element walkthrough with step-by-step screenshots.

GoDaddy Installation

HTML section setup in the Websites + Marketing builder.

Any Other Platform

The universal embed contract — Wix, custom CMSs, hand-coded sites, React/Next.js.

Embed Parameter Reference

Every widget embed parameter — values, defaults, and v1/v2 support, for developers.

Marketing Playbooks

Recipe Widget Partner Settings

The four switches you control on your widget — editor's notes, masking, generic recipes, filter style.

How to Work with Influencers on Crafted Pour

A step-by-step guide for brands looking to partner with cocktail creators.

Crafting Your Brand Story on Social Media

How to build an authentic narrative that resonates with cocktail enthusiasts.

Craft Spirit Brand Social Media Best Practices

Proven strategies to grow your spirit brand's social presence.

How Cocktails Can Strengthen Your Brand in 2024

Using recipe content to drive brand awareness and retail velocity.

How to Leverage Variety for Retail Success

The balancing act between product lineup breadth and brand identity.

How Social Media & Mixology Can Elevate Your Spirit Brand

The strategic playbook for creator partnerships and social content.

Brand Content Checklist

Everything you need to prepare before launching on Crafted Pour.

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