Absolut Original

Bold original creative. Absolut Vodka launched in New York 1979. Our transparent and label-less bottle inspired by an 18th Century medicine bottle stood out from its tall flashy competitors. This was 1970s New York after all. You had to be different to get noticed. Inspiration through collaboration It was something of a first when Absolut started collaborating with artists and thinkers. Our first collaboration was in 1985 with Andy Warhol. The success of the ‘Absolut Warhol’ commission kic...